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Investing Habits of the Ultra Wealthy

Investing Habits of the Ultra Wealthy

By:

Mark Perlberg

Published:

July 17, 2023

Updated:

October 14, 2026

1 min read

Ultra-High Net Worth Individuals are those who have net worths of at least $30 million of shares in private and public companies, real estate, and personal investments. It’s easy to believe that secret investment strategies lead to such wealth but overall, the actual strategy is knowing how to make money work for you and taking calculated risks. Here are some of those strategies:

  1. Have a Strong Savings Strategy in Place. Invest and save wisely.
  2. Consider investment outside of Europe and the USA into emerging markets after doing your due diligence and evaluating how well that investment fits into your overall portfolio.
  3. Ignore Your Friends and Neighbors. Instead of gambling on Country Club Investment Gossip, stay focused on your own goals and needs. Your portfolio should be as unique as you are.
  4. Re-balance Your Portfolio from Time to Time. This is essential to achieving the right mix of stocks and bonds long term.
  5. Don’t Overlook Private Markets. Don’t rely only only on public markets. Private Equity Investments can generate high returns and add to your portfolio’s diversification.
  6. Invest In Physical Assets. Assets that are not liquid scare away small investors but are less likely to be affected by a volatile market. Private and commercial real estate, land, gold and certain types of artwork can have a big payoff long term.

For more information on this topic, you can listen to my podcast at: The Mark Perlberg CPA Podcast: EP 019 – Advanced Tax Strategies for High-Net-Worth Individuals with Kyle Candlish on Apple Podcasts

Key Takeaway
You don't have to choose between your financial goals. Start by taking advantage of available employer benefits, then balance your remaining savings between short-term priorities and long-term financial growth. Keep money needed in the near term in an appropriate low-risk option, and consider the tax implications before using long-term savings.

About the author

Mark Perlberg

Certified Tax Planner

Mark Perlberg is a CPA, Certified Tax Planner, and specializes in helping real estate investors and entrepreneurs achieve their financial goals through strategic tax planning. He has been a CPA since 2015, and since 2019, has served hundreds of entrepreneurs to create tax plans with savings as high as $2.5 Million in a single year through advanced planning methods. Mark and his team collaborate closely with clients to understand their unique goals and circumstances, evaluating all sources of past, present, and future financial events to guide them toward the most advantageous business and financial decisions. Originally from New York and now based in Atlanta, Mark is also a passionate foodie and a world traveler.

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