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Steps For Prioritizing Profit In Your Atlanta Small Business

Steps For Prioritizing Profit In Your Atlanta Small Business

By:

Mark Perlberg

Published:

October 11, 2023

Updated:

October 14, 2026

2 min read

Profit is the lifeblood of any organization. 

Show me a small business with PROFIT at its center, and I’ll show you something worth modeling yourself after.

An organization NOT to model yourself after: the federal government. They prefer to operate in deficit mode, narrowly avoiding yet another shutdown this weekend with a temporary funding bill that expires around Thanksgiving.

Key Takeaway
You don't have to choose between your financial goals. Start by taking advantage of available employer benefits, then balance your remaining savings between short-term priorities and long-term financial growth. Keep money needed in the near term in an appropriate low-risk option, and consider the tax implications before using long-term savings.

So stay tuned for more drama on that front. Meanwhile, I’d like to help you avoid drama on your turf, by creating a strategic plan for prioritizing profitability. You might have heard the term “profit first accounting” in various business-type conversations.

It’s not a new philosophy. It was first made popular almost a decade ago by Mike Michalowicz and his book, Profit First.

I think it’s worth remembering, so today, I thought I’d cover some of those core principles so that it might spark new accounting ideas as you prepare your Atlanta business for the close of another year.

For a deeper dive, obviously, read the book, and we can talk more about putting it into practice.

But here’s a start.

Steps For Prioritizing Profit In Your Atlanta Small Business
“Money is a terrible master but an excellent servant.” ― P.T. Barnum

In the world of business, priorities are essential for long-term success. 

So, where does profit fall on your list of priorities for your small business? Traditionally, profit might come after handling expenses like COGS and payroll, but a profit-first approach flips that. You pay yourself first.

Here are some shifts that would need to come first…

1. Structuring Your Accounts

One of the first steps in embracing the profit-first mindset is organizing your bank accounts strategically. This simple adjustment, implemented with your accounting team’s help (ahem), will keep your small business profit goals on track. 

Here’s the setup:

Profit: Savings Account
Owner’s Pay: Savings Account
Tax: Savings Account
Operating: Transaction Account
Revenue: Transaction Account

2. The Weekly Instant Assessment

Fill out the Instant Assessment Table (from the author’s website) on a weekly basis to maintain allocation and accuracy. You and your team will need to record and report all revenue appropriately. 

Be mindful that tax laws may impact the percentages year by year. This is a key area where I can help you walk out these principles.

3. Implementing Profit Transfers

Every two weeks, the transfer of funds becomes your small business profit-first ritual. Accountability is paramount here. Consider partnering with a trusted team member to ensure precise fund allocation according to these objectives:

Profit: Build Profit Reserves
Owner’s Pay: Take Home Your Compensation
Tax: Fulfill All Tax Obligations
Operating: Cover Day-to-Day Expenses
Revenue: Exclusively for Income Deposits

Making Profit Your Small Business Mantra

The profit-first mentality is not a groundbreaking concept anymore, but it’s a pivotal step for small businesses seeking improved cash flow management. And if your current strategies aren’t giving you what you want, why not give it a try for a month or two?

After all, adaptability is a hallmark of successful businesses, as I’ve said before. If you have any questions about these profit principles and how they can benefit yourFulton County small business, don’t hesitate to reach out:
https://calendly.com/d/46r-49m-93k/10-minute-intro-call

Your profit is my priority,

Mark Perlberg

 

About the author

Mark Perlberg

Certified Tax Planner

Mark Perlberg is a CPA, Certified Tax Planner, and specializes in helping real estate investors and entrepreneurs achieve their financial goals through strategic tax planning. He has been a CPA since 2015, and since 2019, has served hundreds of entrepreneurs to create tax plans with savings as high as $2.5 Million in a single year through advanced planning methods. Mark and his team collaborate closely with clients to understand their unique goals and circumstances, evaluating all sources of past, present, and future financial events to guide them toward the most advantageous business and financial decisions. Originally from New York and now based in Atlanta, Mark is also a passionate foodie and a world traveler.

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