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Mark Perlberg CPA PLLC’s Guide to 2024 New Small Business Trends & Regulations

Mark Perlberg CPA PLLC’s Guide to 2024 New Small Business Trends & Regulations

By:

Mark Perlberg

Published:

February 12, 2024

Updated:

October 14, 2026

3 min read

This weekend we got a chance to see what’s trending in the world of music via the 66th Annual Grammy Awards. But something that wasn’t talked about on stage was the struggles of the music industry right now. 

A lot of artists are facing difficulties with promoting their music online thanks to Universal’s battle with TikTok. And many music giants, including Universal and Spotify, are issuing layoffs across the board. 

And yet, Taylor Swift is a juggernaut through it all with really industry-savvy moves like re-releasing her old albums and producing her own movie. 

Key Takeaway
You don't have to choose between your financial goals. Start by taking advantage of available employer benefits, then balance your remaining savings between short-term priorities and long-term financial growth. Keep money needed in the near term in an appropriate low-risk option, and consider the tax implications before using long-term savings.

It pays to pay attention to what’s trending and strategize about how to capitalize on it. 

And it’s also worth talking about the long-term. Because that shifts your strategizing as well.

Think about it. Where do you want your business to be in a year? Two years? Five years? Ten? Positioning yourself for a long term strategy means focusing on the changes that will carry your Fulton County business through the ups and downs to get to that end result. So, when you make decisions based on trends, they’re also unto the long-term strategy. 

If you want to talk about how to make your business dreams a reality, I’m right here:
https://calendly.com/d/46r-49m-93k/10-minute-intro-call

Now, besides that, I’m often asked by my Atlanta business clients this time of year what they need to know that’s new for 2024. Since I’m having these conversations individually, I figured I might as well write about it for you too.

In addition to the newest regulations that we know for sure are happening, I’m also including some small business trends on the horizon that are good to at least be aware of. Now you know.

Mark Perlberg CPA PLLC’s Guide to 2024 New Small Business Trends & Regulations
“Small businesses are essential, not just for the economy, but for the soul of our communities.” – Amanda Brinkmann

New year, new list of small business trends to follow. This article is intended to give you a quick overview so you don’t have to go track down each new tidbit you hear about in the news.

This list isn’t all-inclusive; it’s a sampling of the small business trends I’ve been watching with interest.

Definitely happening

  • Minimum wage increases – If your state is seeing an increase this year, you likely already know about it. Over 20 states will get wage hikes this year — here’s the full list of states, new minimums, and effective dates.
     
  • Venmo and Paypal payment reporting requirement pushed – In November, the IRS once again pushed back a rule about reporting payments over 600 dollars through third-party platforms like Venmo or Paypal. Instead of needing to report those payments for 2023, they’re looking to establish a 5K threshold for the 2024 tax year as part of a gradual approach towards implementing the 600 dollar reporting requirement.
     
  • Business ownership reporting with FinCEN – I’ve already written about this multiple times in recent months so I won’t spend a lot of time here. Most businesses formed before 2024 have until Jan. 1, 2025 to report their owners, but new companies created this year get 90 days from “go-live” to share that info with the government.

Possibly happening

  • Expanded overtime eligibility – In August, the Department of Labor proposed a rule to extend overtime eligibility to 3.6M more workers. This change would require salaried employees in certain roles to receive overtime pay if they earn less than $55,068 annually (for full-timers), a significant increase from the previous $35,568 threshold. Legal challenges are expected when the final rule is released, which could happen in 2024.
     
  • Additional reporting for small business loans – To reduce discrimination and boost transparency in loans, the Consumer Financial Protection Bureau (CFPB) decided last year to require banks to report demographic and income details of small business loan applicants. The goal is to create a mortgage industry-like database.

    But critics argue these new rules may slow down and make it harder to get small business loan approvals. The CFPB has temporarily delayed compliance deadlines due to ongoing legal matters, but this is a crucial development to watch in 2024.

    Interesting to note: As a result, 42 percent of small businesses are considering alternative financing options like crowdfunding, revenue-based financing, and invoice factoring in 2024.

Who knows if they’re happening but they’re interesting

  • This small business trend isn’t going away: 72 percent of Gen Z and Millennials plan to start a side gig in 2024.
     
  • 58 percent of small businesses say access to affordable healthcare for employees is their biggest regulatory challenge in 2024. I’m curious if you feel the same?
     
  • Almost half of small businesses are planning to permanently adopt a hybrid or fully remote work model in 2024.

What small business trends would you add to this list, my Atlanta friend?

 

Looking ahead for you,

Mark Perlberg

 

About the author

Mark Perlberg

Certified Tax Planner

Mark Perlberg is a CPA, Certified Tax Planner, and specializes in helping real estate investors and entrepreneurs achieve their financial goals through strategic tax planning. He has been a CPA since 2015, and since 2019, has served hundreds of entrepreneurs to create tax plans with savings as high as $2.5 Million in a single year through advanced planning methods. Mark and his team collaborate closely with clients to understand their unique goals and circumstances, evaluating all sources of past, present, and future financial events to guide them toward the most advantageous business and financial decisions. Originally from New York and now based in Atlanta, Mark is also a passionate foodie and a world traveler.

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