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A Failed Business Strategy Tale for Atlanta Owners

A Failed Business Strategy Tale for Atlanta Owners

By:

Mark Perlberg

Published:

February 20, 2024

Updated:

October 14, 2026

3 min read

We’re less than a month away from March Madness. The NCAA recently released the tournament schedule with locations, if you’re wanting to see your favorite team play in person. Or you just want to mark it on your home calendar so your family knows you’ll be commandeering the living room TV for a few weeks.

Something to mark on your office calendar that needs to be taken care of this year: Beneficial Ownership Reporting as required by the Corporate Transparency Act. Have you started gathering your documents and filling out the required form? 

A year seems like a long time, but better you take care of it now than when you’re bogged down with the demands of your Fulton County business later on. Go here to start on that: https://www.fincen.gov/boi.

Key Takeaway
You don't have to choose between your financial goals. Start by taking advantage of available employer benefits, then balance your remaining savings between short-term priorities and long-term financial growth. Keep money needed in the near term in an appropriate low-risk option, and consider the tax implications before using long-term savings.

Or, if you’d rather talk it over first and get some guidance on getting it done, I’m here and ready to mark you down on my calendar: 

calendly.com/d/46r-49m-93k/10-minute-intro-call

See, I try to be very strategic and tactical in what I share with you in these blogs. I know the rigors of managing a business and want to provide you with resources covering the whole spectrum of business strategy and planning.

I also know that sometimes a good story goes a long way. 

So because we’re in the beginning quarter of the year – when budgets are full, optimism is high, and you might feel more time luxury than usual (generally speaking) – this story is meant to encourage you to invest in yourself, and your Atlanta business.

Good business strategy and planning does NOT come in a neat, plastic wrapper. It often takes some exploratory digging to get to the right solution.

A Failed Business Strategy Tale for Atlanta Owners
“You can do anything, but not everything.” – David Allen

An uncle of R.U. Darby caught gold fever back in the gold rush days, setting off West with dreams of striking it rich.

He claimed his spot and got to work, shovel in hand. After weeks of tough labor, his efforts were rewarded with the discovery of gold. But to get that gold out, he needed machinery. So, he went back home, rallied support from family and friends, and managed to fund the necessary equipment.

With machinery in place, Darby and his uncle mined their first batch of ore and sent it off, only to discover they’d hit one of the richest veins in Colorado. They were on the brink of massive profits, just a few shipments away from clearing their debts.

But then, the gold vanished. Despite their desperate attempts to find it again, they came up empty-handed. Defeated, they sold everything for scraps and headed home.

The man who bought their machinery consulted a mining engineer. The engineer revealed that the project had failed because the owners were not familiar with fault lines. His research found that the vein would probably be found just a few feet from where the men stopped drilling. 

And that is exactly what happened. This “junk” man found gold just three feet from the original drilling and went on to make millions from that mine, all because he recognized the value of seeking expert advice.

The lesson I want to leave with you today: ask for help when you’re stuck. Don’t quit. Darby’s uncle and Darby himself learned this the hard way. The true gold, it turns out, wasn’t just in the earth but in the wisdom they failed to seek.

What business problem has you stuck? I might be able to help provide strategy and planning, and if not, I might know someone else who would be a good fit.
calendly.com/d/46r-49m-93k/10-minute-intro-call

 

When in doubt, reach out.

Mark Perlberg

 

About the author

Mark Perlberg

Certified Tax Planner

Mark Perlberg is a CPA, Certified Tax Planner, and specializes in helping real estate investors and entrepreneurs achieve their financial goals through strategic tax planning. He has been a CPA since 2015, and since 2019, has served hundreds of entrepreneurs to create tax plans with savings as high as $2.5 Million in a single year through advanced planning methods. Mark and his team collaborate closely with clients to understand their unique goals and circumstances, evaluating all sources of past, present, and future financial events to guide them toward the most advantageous business and financial decisions. Originally from New York and now based in Atlanta, Mark is also a passionate foodie and a world traveler.

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