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Using KPI’s For Your Atlanta Business

Using KPI’s For Your Atlanta Business

By:

Mark Perlberg

Published:

June 17, 2021

Updated:

October 14, 2026

2 min read

Being able to reasonably forecast upcoming problems has become an essential skill for Atlanta business owners — but too many are flying blind, or doing “bank balance accounting.”

Can we help you fix this?

Using KPI’s For Your Atlanta Business

“It is common sense to take a method and try it. If it fails, admit it frankly and try another. But above all, try something.” – Franklin D Roosevelt

Key Takeaway
You don't have to choose between your financial goals. Start by taking advantage of available employer benefits, then balance your remaining savings between short-term priorities and long-term financial growth. Keep money needed in the near term in an appropriate low-risk option, and consider the tax implications before using long-term savings.

If you measure your key metrics you can manage the performance of your Atlanta business, AND you can see problems well in advance of when they might show up in revenue or profit figures. 

Each and every business has key performance metrics (KPI’s), some of which are common to other businesses, some are industry-specific, and some companies create their own KPI’s.

These sort of things are our bread and butter when working with Atlanta small businesses.

Can we help?

Financial metrics are often common to all businesses. Some examples include:

* Average transaction value.

* Gross profit margin.

* A measurement of a company’s efficiency during the production process.

* How much is left over after COGS.

* Gross Profit divided by Total Revenue.

* Net profit percentage.

* The amount of profit for every $1 of revenue generated.

* Net Profit divided by Total Revenue multiplied by 100.

* Debtor days or receivable turn days.

* How long your customers take to pay you. (The sooner your customers pay, the sooner you can get that cash working for you.)

* 365 (days in the year) divided by (Sales on credit or invoice divided by Average Accounts Receivable).

More industry-specific KPI’s might include:

* Table turns per night.

The number of times a restaurant is able to sit customers at a table.

* Utilization.

The number of hours a machine in the production line can run.

* Rejection rate.

The number of defects rejected in an assembly line.

Non-industry-specific KPI’s might include:

* Customers won/lost.

* Customer complaints/product returns.

* Staff sick days.

You must absolutely integrate the RIGHT measurements to get a proper insight into your business’ performance.

I hope this gets your juices flowing. Many of these financial indicators are things that WE can help you to implement … if you let us.

Warmly,

Mark Perlberg
info@markperlbergcpa.com
Mark Perlberg CPA PLLC

About the author

Mark Perlberg

Certified Tax Planner

Mark Perlberg is a CPA, Certified Tax Planner, and specializes in helping real estate investors and entrepreneurs achieve their financial goals through strategic tax planning. He has been a CPA since 2015, and since 2019, has served hundreds of entrepreneurs to create tax plans with savings as high as $2.5 Million in a single year through advanced planning methods. Mark and his team collaborate closely with clients to understand their unique goals and circumstances, evaluating all sources of past, present, and future financial events to guide them toward the most advantageous business and financial decisions. Originally from New York and now based in Atlanta, Mark is also a passionate foodie and a world traveler.

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